Something we hear all the time is "Why does my business need a video?" Or "I want to make a video but don't want to spend a lot on it." Some people think it's just a 'fad' or believe their target audience doesn't watch videos online. All of this, combined with the cost of a video campaign may have you neglecting the importance of Video Marketing. And I'm here to tell you, it's time for a serious wake-up call! Here are the top 8 reasons why you need to be using video in your next marketing campaign...
1.) Video Boosts Conversions and Sales
First things first, videos can make you some serious money. Adding a product video to your landing page can have a major increase in conversion rate. And the team at M7 has made sure that your video will work well regardless of the category in which you deploy it.
Video's can also lead directly to sales. In fact, 81% of marketers say video has helped them directly increase sales. So better start crafting your exciting videos now!
2.) Video Shows Great ROI
To get you even more excited, 90% of businesses say that video provides a good return on investment. Even though video production is not the easiest or the cheapest tasks, it pays off BIG TIME!
The latest research shows that users are mostly put off by videos that don't explain the product or service clear enough. Low quality and poor design matter if you want to engage with new customers and keep them invested in your product.
3.) Video Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them with interesting and useful information.
Effective video marketing will not only reach new customers but create a sense of individual approach which is why consumers say that videos gave them more confidence to purchase online.
4.) Google LOVES Video Content
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure, which tells search engines that your site has good content.
Moovly gives us some great statistics: You're 50 times more likely to show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
5.) Video Appeals to Mobile Users
Video and mobile go hand in hand (and everybody's on their phones these days). 90% of consumers watch videos on their mobile devices. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger!
6.) Video Marketing Can Explain Everything
If you're launching a new product or service, create a video to show how it works! 94% of users say they've watched an explainer video to learn more about a product or service.
That is why 88% of video marketers see video as an important part of their overall strategy.
7.) Video Engages Even the Laziest Buyers
Video content is a tool for learning and should hit the 3 "E's," Engaging, Educational, and Effective. Today's life is too busy to have time to read a long product description or dig deep into a service. The modern customer wants to see the product in action!
Video Marketing can capture a wide target audience and it works on many levels. Even the laziest ones. Make sure you target not only the eyes but also the ears of the potential client. Do this and your competitive advantage is doubled!
8.) Video Encourages Social Shares
Social media channels encourage video content with their new features. Instagram, which was founded on the foundation of photos, has even transitioned into the world of video (as I'm sure you've seen). And Instagram will now even push video content first, rather than just a still photo.
So create fun and entertaining videos to encourage social shares! Emotions are not exactly ROI but social share will increase traffic, and you can take it from there!
To wrap up:
Video content is growing more and more important every single day. So get ahead of the competition and start your video campaign today!